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Picture this: You’ve just finished a hike, a run, a skin ‘n’ ski, a bike ride—place your favorite mountain sport here. You’re smiling but spent. You feel that wonderful sweaty contented exhaustion, the kind you only get from full days of big activity in the hills. You’re sitting on the tailgate of your Subaru. You’ve cracked your favorite post-mountain adventure beverage. What do you do next? You reach for your phone. And you scroll. And you compare. Because the digital dick-measuring contest of social media and Strava is the only reason you went outside in the first place. Yuck.

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