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The fitness industry tends to save its best deals for December and January, when people are really starting to lean into the whole “new year, new you” idea—and need the tools to do it. As the COVID-19 pandemic has shuttered gyms across the country and people remain (rightfully) wary of breaking a sweat in shared spaces, it’s become damn-near impossible for brands to keep their best at-home gear and equipment (think dumbbells and cardio machines) on their virtual shelves. As such, Black Friday 2020 will be predominantly online to avoid crowds in stores.

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